BIC SuperEZ Stick and Retractable Hybrid-Ink Pens

Client: BIC

Based on the flowing form and swift movements of a Boomerang that glides through the air with measured control, the pen’s form is synonymous with the newly-introduced hybrid ink, which writes smoothly with precision and control.  ‘Boomerang-inspired’ visual details are well-integrated into functional elements of the pen from the grip to the cap and plunger forming an optimal amalgamation between form and function.

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