In collaboration with boutique hand-made pastry bakery OLLELLA, Design Insight conceptualised this festive packaging design through a philosophy of exquisiteness with no superfluous elements.The packaging is modular (for 4, 8 or 12 pieces) and based on a pre-assembled flatpack punch board design, resulting in huge savings in materials and logistics cost (shipping and storage). The four-colour boxes, when put together, represent the spirit of the flower blossom and full moon. Ollella Bloom is awarded the Singapore Packaging Star Award in 2017.
